HOSPITALITY REVENUE MANAGEMENT FOR YOU
At Revenue Strategy Services we provide our clients with vast experience in Hotel Management and Hospitality Revenue Management. We base our cutting edge service on years of experience within hotel operations and revenue management
About RSS
We offer solutions for a wide range of types of properties such downtown urban hotels, wellness and countryside properties, short term apartment companies, vacation resorts and restaurants.
Whether you are a small, large, independent, chain affiliated, new or established company, we can help you by creating a tailor-made revenue strategy, strengthening your position in the market, improving your bottom line and finally experiencing growth.
We do not make magic, nor do we complicate our clients with big words and blurry concepts. Instead we work hard, hand to hand with our customers, to increase revenue and profit, basically their bottom line. If you are already involved with revenue management somehow, did your revenue employee or consultant ask about your costs? Does your actual revenue partner care about your day by day struggles? If the answers are no, we urge you to call us immediately because most probably you are losing money.
Know more
Our vision is going beyond the traditional concept of “the right product, to the right client, at the right price, at the right moment”. We believe that a hotel is a living organization, whose success depends on having a well thought strategy. Everything starts by making an honest analysis of the specific reality of the hotel, considering its special circumstances and realistic resources.
We trust that the success of a corporation is the merged success of all its components, so a commitment on training and implicating all different departments of the organization is essential.
We source, crunch and analyze data, making the math to come out with conclusions, solutions and direct actions.
We know the intermediation market to help you to improve your direct sales and reduce intermediation costs.
We are up to date with technology developments, to support you on improving your workflow and operational processes.
We study the client’s behavior, because understanding the potential customer’s mind must be one of the starting points of every single revenue activity.
Do you know which is your real market? Are you on the right market? Are you optimizing your resources to extract the most of your market? Sorry to complicate you, but there is no longer such a thing as your market, as a global concept that is clearly identifiable. You have as many markets as days the year have, and as many customers as you may potentially host.
Do you think that your actual systems are able to reflect that? Do you think that your actual strategy is prepared towards optimizing those concepts? Can you handle such a large amount of data? If neither you or anyone in your organization ever asked any of those questions, feel free to reach us, we will be glad to help you to make the most of your bottom line.
How do we do all of that?
Custom-making the revenue strategy which fits you the most.
Optimizing your pricing and your intermediation costs.
Supporting you to have your competitors under surveillance.
Helping you to understand what your clients say about you.
Guiding you on improving your reputation by surpassing your client’s expectations.
Services
REVENUE
STRATEGY
REPUTATION
MANAGEMENT
REVENUE STRATEGY
In a nutshell:
Everything starts by getting to know you. So we deploy an audit to have a
better understanding about your reality, your struggles, your needs and your aims.
We analyze your operational system of work in every aspect related to revenue maximization.
We propose a plan according to your needs, expectations and budget.
We implement the strategy and handle the day by day of the pricing decisions.
All seasoned with constant reports, support and communication.
REVENUE STRATEGY
PHASE 1 - THE AUDIT
SCOPE OF STUDY
DETAILED ACTIONS
ORGANIZATIONAL STRUCTURE
Department analysis, SOP’s and
procedures in place, etc
ROOM ANALYSIS
Room type setup and categories,
inventory management, room capacity optimization, room information in sales channels, etc
SEGMENTATION
Client segmentation, PMS
segmentation set up, etc
COMPETITOR SET
Compset definition, SWOT analysis, etc
SOFTWARE AND DATA ANALYSIS
PMS, Channel Manager, Booking
Engine, etc
PLANNING AND FORECASTING
Planning, budget and forecast per
department and property level,
analysis of reports in use, etc
PERFORMANCE INDICATORS
Market segments, sales channels,
nationalities, general and detailed pick-up, etc
DEMAND FORECAST
Pick-up forecasting, historical
information, event calendar, etc
DYNAMIC PRICING
Room and rate set up, intermediation
segmentation, offers & packages,
cancellation policies, etc
ECOMMERCE, SOCIAL MEDIA
Presence in social media, reputation
online, marketing plan, etc
TESTING OF SERVICE
Reservation process check, mystery client,official site inspection, etc
PHASE 2
THE PROPOSAL FOR COMPREHENSIVE STRATEGY
Optimization of SOP’s and data gathering
Prioritize areas for improvement
Evaluate areas with greatest ROI potential
Estimate incremental revenue potential vs implementation cost
Market segmentation
Positioning strategies
Competitor study
Product mix diversification
Price benchmarking
Price structure implementation
Rate yielding strategies
Forecasting and budgeting
Distribution strategies online and offline
Advice and implementation on Revenue Management Technology
Marketing coordination
Direct sales stimulation
PHASE 3
THE IMPLEMENTATION
Demand management
Revenue strategy webinar with key management team
On site face-to-face strategy meeting
Pricing and Yield Management
Daily pick-up analysis and public BAR pricing
Active yield management of segments, rates, room types and entire hotel
Continuous optimization of segmentation strategy
Corporate and tour operator pricing and availability strategy
Quoting of business and leisure group requests
Competitor and market share analysis
Price changes
Distribution analysis
Regular promotional planning for all distribution platforms
Recommendation for OTA optimization and selection of right partners
Optimization of direct bookings and distribution costs
Maintenance of content, rate codes and policies on OTA platforms
Communication and contracting of distribution partners from our network
Advice and implementation on new tools and Revenue Management Technology
Meetings and AD-HOC Communication
REPUTATION MANAGEMENT
Let us be your eyes, your ears and your mouth.
Doesn 't matter what your core business is, whether it is leisure individuals, groups, short-term business travel, corporate housing or extended stays, your online reputation is the window through which all your potential clients will watch you. With no question it will be a decisive point in the reservation process. There is a direct connection between your reputation and the expenditure sensitivity of your clients. In other words, the better the reputation, the higher the ADR.
Don't let anyone fool you, the road to excellence in reputation is long, hard and sometimes uncertain.
There is no way to improve your punctuation if you are not able to catch all the tips your clients are giving you constantly. If you don't know what to do with those tips, transforming them into direct actions, forget it, your ranking will never rise.
We not only have the tools to squeeze the most of your reviews, but also a vast knowledge in hotel management, which will enable us to guide you to find actual and realistic solutions to your problems.
We offer an all inclusive package with a comprehensive professional service. We really make it simple, this is what we can do for you:
